Hubz is pioneering on-chain wallet connectivity for Telegram’s 900M+ monthly active users, bridging the gap between traditional messaging and on-chain insights. As Product Designer of the app, I spearheaded a complete product redesign that transformed how crypto communities manage and engage their chat groups.

The core challenge was to rethink how project owners engage with their Telegram communities while making the product feel native to the platform. Our goal was to design an experience that aligns with the simplicity of Telegram but introduces powerful Web3 functionality with three key product series:
· ChainSync: Real-time wallet verification and tracking
· GateKeeper: Token-gated access management
· AccessPass: Monetization tools for premium content

One of the major pain points for project owners was the lack of meaningful insights into their community’s on-chain behavior. We addressed this by designing a Analytics Dashboard that aggregates data on user activity, token holdings, and engagement across different digital assets.

We prioritized clarity in visual hierarchy and interactions, using data visualization techniques that bring patterns to the surface without overwhelming the user. The result was a dashboard that empowers users with quick, actionable insights.

The original onboarding process had 60+ screens, leading to high abandonment rates. Our goal was to design an onboarding flow that adapts to different user needs while remaining flexible enough for future updates. We approached this by dissecting the user journey into its core tasks and stripping away unnecessary friction.

The redesigned flow condensed onboarding into a 3-step process, emphasizing key interactions like automated task flows, chainlink setup, and task completion tracking.

We’re continuing to push the boundaries of what’s possible in Web3 community management. Upcoming features like Airdropper, Referral programs, and TokenVoter (DAO voting systems) are being designed with an emphasis on scalability and ease of use. My role in these developments focuses on maintaining the balance between feature richness and simplicity, ensuring that even as the product grows, it remains user-centered.