Mindful Moo

Concept  •  2022 - 2023  •  User Research, Product Design, Visual Design
Habit Tracking
Mindfulness
Mobile App
Moo: Daily mindfulness app developed in 8 weeks. Features personalized routines, activity design, and notifications. Unique branding with "brain monster" logo.

User Journey

Ideation of three design spaces led me to focus on solving user’s problem ofhow to stay mindful as a daily practice.

User Research Interview

User research: Identified common practices, user goals, motivations, and pain points. Method: Interviews with 5 practitioners of varying experience. Three insights are revealed:
  • Mindfulness is personal, with varied practices.
  • Daily routines boost productivity and satisfaction.
  • Strong correlation between mindfulness, health and fitness

Concept Design

After iterations and user testing, a concept design prototype shows how Moo helps users practice mindfulness daily in three ways.
Routine list and individual activity:
Design a personal routine:
Push notification: